The importance of modeling the essence of enterprises on a level that abstracts from operational details is increasingly recognized. Two recognized enterprise modeling approaches are business ontology and value modeling. Business ontology provides abstract descriptions of enterprises in their business context, focusing on what is needed to create and transfer value. Value modeling is a business modeling approach that focuses on the value objects exchanged in business networks. Business ontology and value modeling research is conducted using instruments like the REA (Resources, Events, Agents) conceptual model and the e3-value tool set.

The goal of this year’s workshop is to bring together researchers with an interest in value modeling and business ontology in order to present and discuss the current state of enterprise or business modeling and to identify key areas for further research. The theme of the workshop is the application of value modeling and business ontology to service-oriented views of enterprises and business.

If you are interested in joining, please submit a short paper (maximum of four pages) describing your main ideas. We encourage you to focus on the ideas in progress for which you would like to get feedback from other workshop participants.

Note that submitted papers will be reviewed only marginally. The program committee will use the papers to put together a final program; the aim is to accommodate all relevant papers. If necessary, a selection will be made in such a way that an overall good balance is achieved.

Program Committee
Hans Weigand (chair)
Paul Johannesson (chair)
Birger Andersson
Jaap Gordijn
Pavel Hruby
Nicola Guarino
Yao-Hua Tan
Maria Bergholtz
Michael Petit
Bill McCarthy
Geert Poels
Erik Proper
Frederik Gailly
Graham Gal
Guido Geerts
Joris Hulstijn
Patricio Silva

Topics of interest include, but are not limited to
• Service ontology for business
• Service-oriented view of business ontology
• Value modeling of service systems
• Enterprise modeling for service-oriented enterprises
• Business modeling of service exchanges
• Value modeling fundamentals
• Value modeling applications and experiences
• Business ontology fundamentals
• Business ontology applications and experiences
• Role of value modeling in enterprise architecture
• Role of business ontology in enterprise architecture
• Ontology-driven enterprise system development
• Ontology-driven enterprise systems integration
• Ontology-aware enterprise systems
• Business ontology / value models for planning and control
• Business ontology / value models for managerial decision making
• Business ontology / value models for strategy exploration
• Business ontology / value models for business process management

Important dates
Dec 9, 2011 Dec 12, 2011 Paper submission deadline
Jan 6, 2012    Notification of acceptance
Feb 10, 2012     Registration deadline
Feb 20-21, 2012    VMBO Workshop, Vienna, Austria

How to submit
Please submit your short paper preferably in PDF format and following the (Proceedings) style of Springer LNCS using easychair https://www.easychair.org/conferences/?conf=vmbo2012

Workshop chairs – Local organization
Christian Huemer (TU Vienna)
Dieter Mayrhofer (TU Vienna)

Sponsors
This workshop is sponsored by: